How do I create a Facebook Fan Page/Public Profile?

Many NGO’s and non-profits using social media are discovering the charms and benefits of Facebook fan pages. It’s a nifty little value-added service that allows organizations to build an interactive page inside the Facebook ecosystem to engage existing or potential members, sponsors and interesting people. It’s an intriguing idea, but does your organization really need one?

Fan pages are a great way to reach people without resorting to direct email (spam) or hit-or-miss mass snail mail (spam in paper form). Since users make the decision to connect with your organization, marketing messages will be anticipated not disregarded. People who add themselves to your fan page typically expect to see at least a little advertising come their way.

Fan pages are also a terrific way to reach people who spend more time online than they do watching television or reading magazines and newspapers.

Of course, fan pages have their drawbacks, too. Since they’re located inside Facebook’s walled garden, fan pages won’t turn up in search engine results so only registered members will even know they exist. Furthermore, this type of marketing has a limited appeal to an even more limited demographic — that is, people who spend time online and who are also willing to receive marketing messages.

Unfortunately, it’s also easy to get lost among the multitude of other pages populating Facebook. Even if you do manage to stand out and accumulate a large fanbase, there’s no guarantee they’re remember to visit your page.

While you’re weighing the options of whether or not to try this marketing tactic, remember that you’ll need manpower to manage it. Like Twitter accounts, Facebook fan pages are fairly high-maintenance and need to be regularly updated and monitored. A page that looks abandoned is worse than no page at all.

This tutorial teaches you in 5 easy steps how to create a Facebook Fan Page/Public Profile.

Step 1: Click on the Advertising Link

Login to your Facebook account. Then go to the Facebook homepage at facebook and click on the link called Advertising located at the bottom of the page. There you can start your creation of fan page.

First step on the way

Step 2: Click on the Pages Link

On the Facebook Advertising page click on the Pages link. There the establishment of the new fan page starts.

Select page

Step 3: Click on the Create a Page button

Click on the green Create a Page button at the right side of the page. Now the creation starts for real.
Start to make the page

Step 4: Choose Page Category & Name

Choose the Facebook Fan Page category & name and click on the Create Page button. There you can choose category, you have to give the name of the NGO or non-profit and give your signature.

Select category, name of organization and sign

Step 5: Complete Detailed Information

Upload a logo or a photo and input NGO or non-profit for your Facebook Fan Page/Public Profile and click publish. You’re Facebook Fan Page/Public Profile is now ready for prime time.