Many non-profit organizations have found Google Earth and Maps to be fantastic tools to help raise awareness (and money) for their causes (and organization). The organizations which have received the most benefit have put together a message in a way which takes advantage of the geographic information and data available from Google’s mapping tools. If the non-profit cause is particularly interesting to a wide audience, Google sometimes takes a hand in helping introduce these non-profits through their Outreach program. This means the mapping content gets promoted through Google blog posts, and included in Google Earth layers which can give your non-profit, and your cause, incredible exposure to millions of people around the planet.

The Google Earth Outreach program has also developed a suite of tools and tutorials to make it easier to develop Google Earth and Maps content.

via gearthblog