I like ANYTHING about social media that puts the emphasis on listening. Because that’s often the web’s greatest value to nonprofit marketers – a way to listen to our community, a way to learn what they want and need, and a way to deepen our level of engagement by using that knowledge to build relationships.

It’s not about your mouth, it’s about your ears.

A nice person named Genna today pointed me to a free eBook on the topic.

via nonprofitmarketingblog.com