Google Analytics is great tool for non-profits. With there own website installed the Googleanalytics is on of the best tool to know about the motivation, who and were from guests are coming to your website.

A few of the key insights you can learn from using Google Analytics are:

• Measure every page and (just about) every click on your site
• Know when someone comes
• How they arrived – keyword, search engine, link
• When they last came
• What they downloaded
• Did they achieve their goals?

Read more about google analytics