Archive for the ‘web’ Category

Why Google Apps are right for Non-Profits and NGO’s

Subsequent having been webhost for many NGO‘s and non-profits I am know very well the struggle with members and their emails accounts. It just seems to be the never ending story. No matter how good instructions you make for the users there are consistently few of them that either do not follow or read the instructions and you end up spending your time trying to solve their quandaries.

Why Google Apps are right for Non-Profits and NGO’s

Google analytics

Google Analytics is great tool for non-profits. With there own website installed the Googleanalytics is on of the best tool to know about the motivation, who and were from guests are coming to your website.

A few of the key insights you can learn from using Google Analytics are:

  • Measure every page and (just about) every click on your site
  • Know when someone comes
  • How they arrived – keyword, search engine, link
  • When they last came
  • What they downloaded
  • Did they achieve their goals?

Read more about google analytics

How do I create a Facebook Fan Page/Public Profile?

Many NGO’s and non-profits using social media are discovering the charms and benefits of Facebook fan pages. It’s a nifty little value-added service that allows organizations to build an interactive page inside the Facebook ecosystem to engage existing or potential members, sponsors and interesting people. It’s an intriguing idea, but does your organization really need one?

Fan pages are a great way to reach people without resorting to direct email (spam) or hit-or-miss mass snail mail (spam in paper form). Since users make the decision to connect with your organization, marketing messages will be anticipated not disregarded. People who add themselves to your fan page typically expect to see at least a little advertising come their way.

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