Archive for the ‘tech’ Category

How do I create a Facebook Fan Page/Public Profile?

September 3rd, 2009 admin

Many NGO’s and non-profits using social media are discovering the charms and benefits of Facebook fan pages. It’s a nifty little value-added service that allows organizations to build an interactive page inside the Facebook ecosystem to engage existing or potential members, sponsors and interesting people. It’s an intriguing idea, but does your organization really need one?

Fan pages are a great way to reach people without resorting to direct email (spam) or hit-or-miss mass snail mail (spam in paper form). Since users make the decision to connect with your organization, marketing messages will be anticipated not disregarded. People who add themselves to your fan page typically expect to see at least a little advertising come their way.

Read more here

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Non-profits lead the way in social media

August 23rd, 2009 admin

New study shows that non-profits organizations are still outpacing the business world and academia in their use of social media.

Conducted By: Nora Ganim Barnes, Ph.D., Eric Mattson CEO, Financial Insite

The University of Massachusetts Dartmouth Center for Marketing Research recently completed one of the first statistically significant, longitudinal studies on the usage of social media by United States charities.

The new study compares organizational adoption of social media in 2007 and 2008 by the 200 largest charities in the United States as compiled annually by Forbes Magazine. For complete details on Forbes Magazine’s list of the largest charities, please visit their website at Forbes.com.

In 2007 (using the 2006 Forbes list), the first study of this group’s use of social media was released. It revealed that these large non-profits were leading both corporations and universities (see our previous research) in their familiarity with, usage of, monitoring of and attitude towards social media.

This new research shows that charitable organizations are still outpacing the business world and academia in their use of social media. In the latest study (2008) a remarkable eighty-nine percent of charitable organizations are using some form of social media including blogs, podcasts, message boards, social networking, video blogging and wikis. A majority (57%) of the organizations are blogging. Forty-five percent of those studied report social media is very important to their fundraising strategy. While these organizations are best known for their non-profit status and their fundraising campaigns, they demonstrate an acute, and still growing, awareness of the importance of Web 2.0 strategies in meeting their objectives.

via umassd.edu

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5 Essential Tips for Promoting Your Charity Using Social Media

August 21st, 2009 admin

For non-profit organizations and other charities, social media is potentially an incredibly powerful tool to get the word out, connect with constituents, rally support, and even raise money.

But, like for any business, social media will only pay dividends for charities if they utilize it properly. You can’t just sign up for a Twitter account, create a Facebook Fan Page and then watch the donations roll in. It unfortunately just doesn’t happen that way.

Getting the most out of social media is hard work and requires patient diligence. But the eventual rewards are potentially enormous. Here are five essential tips for charities to get the most out of social media when promoting their cause.

via mashable.com

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Non-profit’s Guide to Using Google Earth/Maps

August 20th, 2009 admin

Many non-profit organizations have found Google Earth and Maps to be fantastic tools to help raise awareness (and money) for their causes (and organization). The organizations which have received the most benefit have put together a message in a way which takes advantage of the geographic information and data available from Google’s mapping tools. If the non-profit cause is particularly interesting to a wide audience, Google sometimes takes a hand in helping introduce these non-profits through their Outreach program. This means the mapping content gets promoted through Google blog posts, and included in Google Earth layers which can give your non-profit, and your cause, incredible exposure to millions of people around the planet.

The Google Earth Outreach program has also developed a suite of tools and tutorials to make it easier to develop Google Earth and Maps content.

via gearthblog

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