Full disclosure. I have no idea if using Flickr to distribute and archive photo and press releases will appeal to the media and/or blogosphere, but I got the idea from what I think is the best nonprofit photostream on  Flickr: The UN Refugee Agency. The UNHCR does attach press releases to a good number of the photos they upload to Flickr, but you can not download their photos, press releases are not organized into Sets or Collections by date, and no where on their website – even under their News and Views section – do they mention their Flickr Photostream. While the UNHCR uses Flickr to provide news updates, it doesn’t appear to be integrated with their media relations office.

Modeled upon the UNHCR’s use of Flickr, I created a fake “@NonprofitOrgs Press Releases” Flickr Photostream that could be a model for nonprofits willing to experiment with Flickr photo and press releases: www.flickr.com/photos/nonprofitorgs

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