Over the last few weeks I have been running a Facebook Advertising experiment for the Nonprofit Organizations Facebook Page. While the ad itself produced little-to-no results, some unexpected Facebook insights did come out of running the ad. The results are below:

1. Purchasing advertising did not increase my fan base or help my Status Updates show up in the News Feed > Top News.

The first ad only generated 21 clicks and cost $30. My fan base grew by 47 fans over the three days that it ran, but that’s average. I did not see any obvious increase in my fan base, and there is no way to know if any of those 21 clicks resulted in new fans. Facebook did not run the second ad for reasons I do not know.

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Related posts:

1. An Experiment with Facebook Advertising for Nonprofit Organizations
2. Six Advanced Facebook Page Strategies for Nonprofit Organizations
3. Will Facebook Authenticate “Nonprofit Organizations” or Shut It Down?
4. 10 Recent Upgrades to Facebook Your Nonprofit Needs to Know About
5. Five Recent Upgrades to Facebook Pages Your Nonprofit May Not Know About