Data? Metrics? Analytics? It doesn’t have to be scary-hard to deal with, even if you’re a small nonprofit’s part-time fundraiser who’s just kind of figuring it all out as you go along. Analyze This: A Nonprofit’s Guide to Event Fundraising Analytics is a truly useful free ebook for nonprofit event fundraisers, written by Jono Smith (formerly of Network for Good) for Convio and Event360 , that shows, step by step, how you can use the data collected from your fundraising events to create more successful…(read more)

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