Nonprofits Should Consider SMS Fundraising With Eyes Wide Open

Photo by OxMour

Maybe I’m jaded.  But having been in the nonprofit technology since 1993, I’ve seen a predictable pattern of cycles with new tools and technology.  It closely follows Gartner’s Technology Hype Cycle

Technology Trigger
Inflated Expectations
Trough of Disillusionment
Slope of Enlightenment
Plateau of Productivity

With nonprofits, the Trough of Disillusionment comes when we start to understand the real challenges in implementing a new technology and stop looking at as a panacea that will solve all our problems.  Or be bailout for our nonprofit.

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