There are currently 133 million blogs worldwide. The world doesn’t need another blogger, right? Wrong. In the short 6 months that I have been blogging, I have come to the conclusion that blogging is the missing piece in a successful social media strategy. Here are five reasons why:

1) Blogging allows your nonprofit to have a consistent stream of fresh, timely new content to Tweet, post on Facebook, etc.

Social media is content driven. Blogging allows nonprofits to quickly and easily create and post content that’s timely and relevant to the here and now. That’s especially true on Twitter. Your organization is much more likely to be successful on Twitter if  you can respond quickly to breaking news related to your mission and/or organization. People don’t RT old news, and the static content on your website is only interesting for a Tweet or two.

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