Catching the Wave: Social Media and Nonprofits

Catching the Wave

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Today I had the pleasure of giving a presentation for the Packard Foundation board of directors to provide a brief report on how I spent my time as Visiting Scholar and share some insights about social media and the nonprofit sector.  As I said in my introduction,  I am grateful for the Packard Foundation for my time here as Visiting Scholar and the transformative learning experience.

The title of the presentation was inspired by the title of a 1995 Harvard Business School Journal piece called “Catching the Wave” by Clay Christensen who coined the term “disruptive technologies.” The photo is of the Pacific Ocean at Monterey taken by a Flickr user, Amayu.   (No, it wasn’t a presentation about Google Wave!)

Yesterday I wrote about social media and governance describing some ideas about how social media might be valuabe as part of the governance process. The first step, of course, is education. So, part of the presentation included a live demonstration on Twitter.

I posted the following query:

Here’s the transcript of responses as of two hours after the demonstration.  We got a range of responses from nonprofits, foundations, and even some colleagues of board members.

social citizen social media enables you to stay relevant, share ideas, open doors and expose your ideas to a broader audience
peterdeitz Social media is helping nonprofits – and those who fund them – be more open and responsive in how they get things done #packfound
amanda Potential to connect globally, share and collaborate with others working towards the same goal, let donors ‘in’ and help
eekim Lowers the barrier for meaningful conversations, which leads to more effective collaboration. #packfound
eugevon breaking down barriers between grantees and non-grantees.
FCCleveland It also helps us to share news & info about the work of the foundation field w the world, & our own work of course ! #packfound
tactphil it is about information filtering, relationship building, learning and spreading ideas. #packfound
hollyross building relationships! Listening and conversing with your supporters! #packfound  
engagejoe  social media helps us connect so we can come together in the real world. (among many other awesome examples & possibilities)
creinelt   Finding like-minded colleagues who share similar interests who can benefit from knowing about each other’s work #packfound
amyrsward storytelling! from the organization, from supporters, from those served – telling stories in rich, authentic ways
kiramarch at EDF, it’s about making our ideas as influential as possible #packfound
DarimOnline Say Hi to Jason Burnett for me – was a roommate and good friend at Stanford a few years back.

In addition, I shared a detailed case study about the Red Cross, a couple of nonprofit examples of using Twitter, and brief update on my work plan accomplishments, including the book, The Networked Nonprofit, and the social media trainings and coaching I undertook with grantees. 

There were some great questions and discussion points.  One was about Foundation use of social media and how the social media policy and guidelines might help the Trustees use of social media.   (The board spans several generations and we had a range around the table of people new to social media and those who have been early adopters.)

via http://feedproxy.google.com/~r/bethblog/~3/Zlh4Se6Q_iY/catching-the-wave-social-media-and-nonprofits.html

Related posts:

  1. Catching the Wave: Social Media and Nonprofits
  2. 10 Highly Successful Social Media Habits for Nonprofits
  3. The Most Common (Yet Completely Obvious) Mistake Made by Nonprofits on Social Media
  4. 6 Social Media Lessons for Nonprofits
  5. Announcing… Social Media for Social Good: A How-To Guide for Nonprofits!

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