Scheduled to occur sometime between late 2009 and early 2010, some major changes are coming to Facebook Fan Pages. My first instinct is that the changes below are going to significantly impact nonprofits, and in many cases, not in a good way. I think those nonprofits with national and international brand recognition, lots of fans, and technical resources will benefit and the changes will hardly affect them. But small nonprofits are going have a harder time with the new Pages, at the very least initially, because:

1) Status Updates showing up in the News Feed to all fans is no longer guaranteed.

90% of the power of a Facebook Fan Page is being able to post Status Updates that can be viewed by fans in their News Feed. People don’t seem to read “Updates” much and don’t generally of their own free will visit and participate in your Page, so the vast majority of participation happens in the News Feed via regularly posted Status Updates.

via http://nonprofitorgs.wordpress.com/2009/12/13/attn-nonprofits-major-changes-coming-soon-to-facebook-fan-pages/

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